Boost Interaction on Your Automotive Site
Dealer Venom is providing a new integration for Google Analytics 4 also known as GA4. Now, your automotive dealership’s website. easily has the feature to add GA4 to your already existing Google Analytics account. The universal analytics properties are based on ‘hit types’, while GA4 focuses primarily on ‘events’. The significant difference between universal analytics and Google Analytics 4 is that any interaction, such as a page view, click rate, traffic searches of dealer on the internet, and more are tracked as an event in GA4.
How Does GA4 Benefit My Car Dealership’s Website?
Here at Dealer Venom, by running our Google Analytics 4 integration alongside our universal Google Analytics integration our automotive web platform is able to report increased web analytics proficiently. With the GA4 feature, you can still report on both sets of data from our automotive analytics dashboard. Just choose ‘Google Analytics 4’ and walk through the short steps to integrate your Google Analytics 4 property with your dealer website!
GA4 Dealer Site Metrics and Sections
We’ve added 5 brand new sections broken down into different categories for you to report on your GA4 event-based metrics.
Acquisitions
With Acquisition, there are 8 subsections broken into categories and metrics: Organic Search, Paid Search, Direct, Social, Referrals, Display, Email, Video.
Dealer Site Session
- Engaged Sessions
- Engagement Rate
- Sessions
- Sessions per User
User Views of Dealer On Web
- Active Users
- Average Engagement Time
- Average Engagement Time Per Session
- New Users
- Total Users
- User Engagement
Page Tracking on Automotive Site
- Dealer Website Views, click through rates, and volume
Automotive Event-Tracking
- Conversions
- Event Count
- Event Count Per User
- Event Revenue
- Events per Session
Ecommerce and Dealer Site Revenue
- ARPPU
- ARPU
- Average Purchase Revenue
- Purchase Revenue
- Total Revenue
- Transactions
